designer, creator, artist
advertising is where strategy meets creativity
these projects, from full campaigns to social media ads, are built to do something, not just look good
american airlines
An advertising campaign book for American Airlines. Includes background research on the client, our creative brief, big campaign idea, personas, print ads, interactive ads, social media ads, video ads, and campaign flight plan.
Part of a semester-long capstone class in which we were given a struggling client and told to create a campaign to improve their advertising efforts.
live nation
A research presentation on Live Nation and concert safety. Includes background research, questions asked, insights gained, conclusions, implications, and reflections.
hydroflask
A 3-piece magazine ad campaign done for a class. For this campaign, I was not given anything and had to start from choosing a client, then writing a creative brief, writing headlines and copy, and then creating the actual ads.
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Creative Brief -
GET people looking to buy a waterbottle
WHO want something more than a plastic bottle that just does the job
TO consider purchasing a Hydroflask
BY highlighting how durable they are no matter what kind of adventure you take them on
kettle brand
A 3-piece magazine ad campaign for Kettle Brand chips. For this campaign, I was given the client and creative brief, and then had to write the headlines, copy, and create the ads.
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Creative Brief -
GET salty snack lovers
WHO crave something more exciting
TO try Kettle Brand potato chips
BY showing that the flavors are bold AF
converse
A 3-piece magazine ad campaign that I created for Converse as the final project for a class. For this campaign, we were not given anything and had to start from choosing a client, then writing a creative brief, writing headlines and copy, and then creating the actual ads.
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Creative Brief -
GET people looking to buy new shoes
WHO don't want to be constantly searching for new shoes/brands
TO consider buying Converse as their next new pair
BY highlighting that Converse never go out of style
tabasco
Two different magazine ads featuring the same content for Tabasco hot sauce.
For these ads, I was given a longer, more detailed creative brief, the headline, body copy, and one image of the bottle. I was not allowed to add any extra elements to the ads and had to create 2 very different versions with what I was given.
motel 6
A full page print ad for Motel 6.
For this ad, I was given a longer, more detailed creative brief. The brief said to highlight Motel 6's welcoming pet policy to more frugal travelers in a simple and good-humored way. I also had to include visuals and a call to action driving people to the reservation website.
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nashville chords
A proposal for a new MLB team in Nashville. Includes research and reasoning, possible apparel, non-fashion licensing, and possible sponsors.